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Blockchain and Web3: how decentralization is changing business processes

Despite the waning hype around cryptocurrencies, the technologies underlying them - blockchain and Web3 - continue to evolve and penetrate the corporate environment. According to research, more than 80% of large companies are already testing or implementing blockchain in areas where transparency, traceability, trust, and automation are particularly important.

In 2024-2025, key trends will be enterprise blockchain, smart contracts, and Web3 applications. Business is looking for real use cases that demonstrate the value of these technologies, not theoretical justifications.

Enterprise blockchain: from theory to practice

Corporate blockchain is a specialized form of blockchain technology designed to meet the unique needs of enterprises. It differs from public blockchain networks (like Bitcoin or Ethereum) in that it operates in closed ecosystems with controlled access. This makes it an ideal solution for business tasks that require trust and security.

Several main areas of application with real cases:

Supply chains. Walmart uses the IBM Food Trust blockchain to track products. This reduced the time to verify the origin of products from 7 days to 2 seconds. Objective benefits: supply chain transparency, elimination of counterfeiting, audit speed.
Finance and payments. JPMorgan Chase uses the JPM Coin blockchain for instant cross-border settlements. Benefits: no intermediaries, increased transaction stability, lower fees, faster payments.
Identity management (DID - Decentralized Identity). Microsoft is implementing decentralized identifiers to protect personal data. Benefits: data breach risk reduction, access control without centralized databases, higher user trust.

Some examples of enterprise blockchain systems: Corda, Ripple Payments, Enterprise Ethereum Alliance, etc.

Interview with an expert: an insider's perspective

Alexey Petrov, CTO of blockchain solutions at a major bank:
"In 2024, we see a demand not for 'blockchain for the sake of blockchain,' but for specific solutions." For example, our bank implemented cross-border payments on Hyperledger Fabric — the time was reduced from 3 days to 15 minutes, and fees dropped by 70%. The main challenge is not the technology, but the integration with legacy systems and regulatory issues.”

Smart contracts: automation of business processes

Smart contracts are "lawyers in code." They don't dispute the terms; they execute them." - Ivan Kozlov, founder of the blockchain startup SmartLaw

Smart contracts are software algorithms on the blockchain that automate the execution of agreement conditions without intermediaries. They enable trusted transactions and secure agreements between anonymous parties with no central authority.

Use cases:

Logistics: automatic payments upon delivery.
Example: Maersk + DigitalLCL, MyCustoms, Maersk Flow.
Real estate: instant secure property transactions.
Example: Propy (PRO).
Insurance: automatic payouts for insurance events.
Example: Etherisc.

Key advantages of smart contracts:

Reduced administrative overhead
Fewer human errors
Faster business operations

Popular smart contract languages: Solidity (Ethereum), Vyper, Rust (Solana), DAML (Digital Asset).

Web3: decentralization of the internet, new business models, and dApps

Web3 is a concept of a decentralized internet where users own their data and applications run on blockchain infrastructure. It includes mechanisms for self-governance and token-based incentives.

Expert opinion:

Dmitry Volkov, Technical Director of a Web3 project:
"Web3 is not just about cryptocurrencies." It's infrastructure for digital sovereignty. For example, in decentralized social networks (Lens Protocol), users own their followers and content - even if the platform disappears, the data will remain in their wallets. For businesses, this means new monetization models: tokenized communities, crowdfunding through DAOs, NFT loyalty.”

Web3 trends in 2024-2025:

Decentralized social networks (e.g., Bluesky, Lens Protocol) - no centralized moderation.
Tokenization - trading real estate, art, or assets as NFTs on the blockchain.
New business models: DAOs (Decentralized Autonomous Organizations) - token-based governance, community participation, and decision-making (e.g., MakerDAO).

Web3 Challenges: scalability, compliance, usability

Despite rapid progress, Web3 products still face a number of challenges that slow down widespread adoption. These include scalability, legal uncertainty, and complexity for non-technical users. However, these limitations do not hinder the technology - they shape its evolution path and the criteria for successful solutions.

Projects that gain traction in 2024-2025 typically combine several key strengths:

Technological resilience - support for Layer 2 solutions (L2), sidechains, and interoperability between different blockchain networks to ensure scalability and ecosystem integration.
Regulatory compliance - adaptability to different jurisdictions, alignment with GDPR, AML/KYC, and other frameworks. Legal clarity builds trust with both users and investors.
Human-centered design - simplification of UX/UI for mass adoption without compromising security or decentralization. Reducing barriers to entry is critical for engaging broader audiences.

Addressing these issues is what turns promising ideas into robust and usable Web3 applications - capable of delivering real business value.

Blockchain and Web3 are no longer an experiment, but a working tool

"In 5 years, the absence of blockchain solutions in business will look as strange as the absence of a website in 2010." - Anna Lebedeva, Forbes Technology Council

Blockchain and Web3 are no longer associated only with cryptocurrencies. They are infrastructure technologies transforming how we think about trust, verification, and governance. Businesses are moving from pilot projects to large-scale adoption.

Key growth drivers:

Transparency - real-time auditing of operations
Security - protection from fraud and cyberattacks
Efficiency - cost savings via automation

Companies that begin integrating distributed ledger and Web3 solutions today will gain a competitive edge in the coming years.

Let’s build Web3 business value together

At We Can Develop IT, we create solutions based on enterprise blockchain, integrating smart contracts and Web3 architectures into real-world business systems. If trust, data protection, and automation are critical to your growth, we’ll help you build a reliable, compliant, and scalable solution.

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