Back
Dozens of teams, fierce competition. We pushed ourselves to the limit—and in the end, we won $70,000 in prize money. But for us, this wasnt just about winning. Instead of simply taking the money, we did something bigger—we used this prize fund to turn an idea into a real, working business for our client. We are not just a team of developers. We create real, functional solutions that deliver results for our clients.
How did we do it? What project led us to victory? Lets break it down.
How It All Started: An Idea That Came Just a Month Before the Deadline
It all began in the distant year 2022, when on January 20, our long-time client, Mykolay Perkov, came to us. — "Guys, I found an amazing hackathon! I have a great idea that I want to pitch. But there's almost no time left—the deadline is February 21, and today is already January 20. Lets use your team and the WeCanDevelopIT team, put together a solid case, and go for the prize!" And just like that, everything started rolling. We had only a month—not just to prepare for the hackathon but to come up with a truly working solution that would impress the judges and bring real value to our client.
About the NEAR MetaBUILD 2 Hackathon
NEAR MetaBUILD 2 was an international online hackathon hosted on Devpost, running from December 22, 2021, to February 21, 2022. Its goal was to help developers create scalable, secure, and easy-to-use decentralized applications (dApps) on the NEAR Protocol.
For those unfamiliar with NEAR NEAR Protocol is a modern Layer 1 blockchain platform designed for mass adoption of Web3. Its key features include:
The protocol was developed by programmers Illia Polosukhin (Ukraine) and Alexander Skidanov (Russia) and has grown into one of the leading blockchain ecosystems today.
How the Hackathon Worked
The NEAR MetaBUILD 2 hackathon gathered 3,838 teams, with a total prize pool of $1,000,005. Participants could choose from two main tracks:
The goal wasnt just to write code—it was to prove that a project could work in the real world and deliver real value. Winners not only received cash prizes but also had the opportunity to further develop their projects within the NEAR ecosystem.
What We Built: Meta Ads — The Advertising Protocol for the Metaverse
For the hackathon, we presented Meta Ads, an innovative advertising protocol that bridges Metaverses and real-world advertising platforms.
The Idea
The DOOH Digital Out-of-Home) and VDOOH Virtual Digital Out-of-Home) advertising markets are fragmented. Brands and advertising platforms operate within their own closed ecosystems, limiting the effectiveness and scalability of ads. Meta Ads solves this problem by introducing a unified Web3 standard for advertising in both the Metaverse and the real world.
What It Brings to the Table
How It Works
Meta Ads integrates offline and online advertising spaces using the NEAR blockchain:
Challenges We Solved
Results
The Final Push and Long-Awaited Results
After completing all the work, we successfully submitted our project and managed to launch the MVP before the deadline. We sent in our application and began the long wait for the results. Then came the moment of truth. To our great excitement, we not only secured second place, but we also received a special award — Welcome Track | Best Use of Technology.
For us, this was a major achievement, validating the value of our solution and giving our team a strong motivation to keep building and expanding the business. We knew we were on the right path — and this was just the beginning.
This Was Just the Beginning
The journey didnt end there. After the hackathon, we refined our website created new pitch deck and began gradually integrating and applying our ready-made solutions in the
metaverse space.
We launched several unique use cases in collaboration with our partners. During this process, we found an amazing advisor—Carl Fravel, a major landowner in Decentraland. This partnership allowed us to evolve our MVP into a fully-fledged product, which could be used not only in Decentraland but also in other metaverses such as Cryptovoxels, Roblox, and Spatial.
Moreover, we developed a powerful analytics module that not only tracked who, when, and for how long viewed the ad creatives but also provided deep insights into audience behavior. We integrated on-chain and off-chain analytics for our advertisers, allowing them to receive detailed data on user interactions with billboards. Brands could now track not only views and engagement but also conversion paths within the metaverse, giving them unprecedented control over their ad performance.
One of our key technological breakthroughs was the introduction of heatmaps, available in both 2D and 3D. This feature enabled landowners to identify critical areas within their virtual spaces.
By leveraging these insights, they could optimize their land plots, enhance user experience, and improve overall land value.
This analytics tool became a game-changer in metaverse advertising, providing our clients with full control over the effectiveness of their campaigns. Thanks to our intensive work and continuous growth, by the end of the year, we won the Intema Metaverse Accelerator and secured a place in the Top 100 Metaverse Innovators. We found ourselves among industry giants such as Epic Games, Meta, Unreal Engine, Nike, NVIDIA, Metamask, and Animoca Brands.
This was a powerful validation that we were building something meaningful—Meta Ads was no longer just an experimental project, but a real tool capable of revolutionizing digital advertising in the metaverse.
Why We Are Your Reliable Partner
We dont just see ourselves as developers who write code—we are your strategic partner, helping you launch a real, working business. With experience and a deep understanding of the market, our primary goal is to take your idea from concept to MVP and then to a fully functional product that delivers real value. We always aim not just to write code, but to create high-quality, well-thought-out, and profitable solutions. Our mission is to ensure that our clients generate revenue and scale their businesses, turning technology investments into growth opportunities. Developing corporate or any other software is an investment in the future of your company. Don't waste time—reach out to us, and well help your business grow!
Reed also:
Imagine: a month of intense work, days full of experiments, nights spent rebuilding everything from scratch. Dozens of teams, fierce competition. We pushed ourselves to the limit—and in the end, we won $70,000 in prize money. But for us, this wasnt just about winning. Instead of simply taking the money, we did something bigger—we used this prize fund to turn an idea into a real, working business for our client. We are not just a team of developers. We create real, functional solutions that deliver results for our clients.
How did we do it? What project led us to victory? Lets break it down.
How It All Started: An Idea That Came Just a Month Before the Deadline
It all began in the distant year 2022, when on January 20, our long-time client, Mykolay Perkov, came to us. — "Guys, I found an amazing hackathon! I have a great idea that I want to pitch. But there's almost no time left—the deadline is February 21, and today is already January 20. Lets use your team and the WeCanDevelopIT team, put together a solid case, and go for the prize!" And just like that, everything started rolling. We had only a month—not just to prepare for the hackathon but to come up with a truly working solution that would impress the judges and bring real value to our client.
About the NEAR MetaBUILD 2 Hackathon
NEAR MetaBUILD 2 was an international online hackathon hosted on Devpost, running from December 22, 2021, to February 21, 2022. Its goal was to help developers create scalable, secure, and easy-to-use decentralized applications (dApps) on the NEAR Protocol.
For those unfamiliar with NEAR NEAR Protocol is a modern Layer 1 blockchain platform designed for mass adoption of Web3. Its key features include:
The protocol was developed by programmers Illia Polosukhin (Ukraine) and Alexander Skidanov (Russia) and has grown into one of the leading blockchain ecosystems today.
How the Hackathon Worked
The NEAR MetaBUILD 2 hackathon gathered 3,838 teams, with a total prize pool of $1,000,005. Participants could choose from two main tracks:
The goal wasnt just to write code—it was to prove that a project could work in the real world and deliver real value. Winners not only received cash prizes but also had the opportunity to further develop their projects within the NEAR ecosystem.
What We Built: Meta Ads — The Advertising Protocol for the Metaverse
For the hackathon, we presented Meta Ads, an innovative advertising protocol that bridges Metaverses and real-world advertising platforms.
The Idea
The DOOH Digital Out-of-Home) and VDOOH Virtual Digital Out-of-Home) advertising markets are fragmented. Brands and advertising platforms operate within their own closed ecosystems, limiting the effectiveness and scalability of ads. Meta Ads solves this problem by introducing a unified Web3 standard for advertising in both the Metaverse and the real world.
What It Brings to the Table
How It Works
Meta Ads integrates offline and online advertising spaces using the NEAR blockchain:
Challenges We Solved
Results
The Final Push and Long-Awaited Results
After completing all the work, we successfully submitted our project and managed to launch the MVP before the deadline. We sent in our application and began the long wait for the results. Then came the moment of truth. To our great excitement, we not only secured second place, but we also received a special award — Welcome Track | Best Use of Technology.
For us, this was a major achievement, validating the value of our solution and giving our team a strong motivation to keep building and expanding the business. We knew we were on the right path — and this was just the beginning.
This Was Just the Beginning
The journey didnt end there. After the hackathon, we refined our website created new pitch deck and began gradually integrating and applying our ready-made solutions in the
metaverse space.
We launched several unique use cases in collaboration with our partners. During this process, we found an amazing advisor—Carl Fravel, a major landowner in Decentraland. This partnership allowed us to evolve our MVP into a fully-fledged product, which could be used not only in Decentraland but also in other metaverses such as Cryptovoxels, Roblox, and Spatial.
Moreover, we developed a powerful analytics module that not only tracked who, when, and for how long viewed the ad creatives but also provided deep insights into audience behavior. We integrated on-chain and off-chain analytics for our advertisers, allowing them to receive detailed data on user interactions with billboards. Brands could now track not only views and engagement but also conversion paths within the metaverse, giving them unprecedented control over their ad performance.
One of our key technological breakthroughs was the introduction of heatmaps, available in both 2D and 3D. This feature enabled landowners to identify critical areas within their virtual spaces.
By leveraging these insights, they could optimize their land plots, enhance user experience, and improve overall land value.
This analytics tool became a game-changer in metaverse advertising, providing our clients with full control over the effectiveness of their campaigns. Thanks to our intensive work and continuous growth, by the end of the year, we won the Intema Metaverse Accelerator and secured a place in the Top 100 Metaverse Innovators. We found ourselves among industry giants such as Epic Games, Meta, Unreal Engine, Nike, NVIDIA, Metamask, and Animoca Brands.
This was a powerful validation that we were building something meaningful—Meta Ads was no longer just an experimental project, but a real tool capable of revolutionizing digital advertising in the metaverse.
Why We Are Your Reliable Partner
We dont just see ourselves as developers who write code—we are your strategic partner, helping you launch a real, working business. With experience and a deep understanding of the market, our primary goal is to take your idea from concept to MVP and then to a fully functional product that delivers real value. We always aim not just to write code, but to create high-quality, well-thought-out, and profitable solutions. Our mission is to ensure that our clients generate revenue and scale their businesses, turning technology investments into growth opportunities. Developing corporate or any other software is an investment in the future of your company. Don't waste time—reach out to us, and well help your business grow!
Reed also:
Metaverse
Web3
Blockchain
CryptoAds
NFTAdvertising
DecentralizedAds
MetaAds
NEARProtocol
Hackathon
StartupSuccess
SmartContracts
NFT
Web3Marketing
CryptoMarketing
DigitalAdvertising
AIAnalytics
BigData
Heatmaps
MetaverseMarketing
NEARMetaBUILD
Decentraland
Cryptovoxels
Roblox
Spatial
AnimocaBrands
EpicGames
Meta
UnrealEngine
Metamask
NVIDIA
Nike
StartupGrowth
TechInnovation
MVPtoProduct
Top100Innovators
MetaverseBusiness
FutureOfAdvertising
Web3Startups
IntemaAccelerator